http://brianxchen.tumblr.com/post/775609531/the-sticky-sandwich – “Yes, the restaurant did get new owners, which is the simple explanation for the positive change. But for the most part, the menu and the restaurant employees have remained the same. So a more important question is, how did the new owners do it? From my observations, it all started with a new sandwich that the restaurant highlighted as a signature item: the Mongolian Cheesesteak. It’s exactly what it sounds like, and it’s both delicious and cheap ($6).
Along with the cheesesteak, HRD made a few more interesting additions to the menu: a Sloppy JoJo (Korean pork with a hamburger bun), a Korean BBQ pork burrito and other fusion offerings. But it was really the Mongolian Cheesesteak that drove momentum for HRD before it tipped.” — Brian X. Chen, Under The Wire on Tumblr