Tweaking Digital Activation and Strategies

“We use data to help us optimize our plans…we can make a lot of assumptions about what the community might look like…But those are just assumptions until…we see what (they) are saying and how they’re growing. That allows us to tweak digital activation and strategies…” – Sabrina Caluori, VP, Digital and Social Media, HBO – http://www.altimetergroup.com/2014/07/data-everywhere-lessons-from-big-data-in-the-television-industry-webinar

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