Subtle Interventions Slightly Changing Context To Drive Certain Behaviors

Subtle Interventions Slightly Changing Context To Drive Certain Behaviors (and Gamification too)

“Because simplicity is a stronger behavior driver than motivation (which is commonly used in gamification), nudge is very powerful! Cognitive psychology and behavioral economics have demonstrated again and again that small and apparently insignificant contextual changes can have a major effect on people’s behavior.” – http://community.lithium.com/t5/Science-of-Social-blog/The-Power-of-a-Nudge-Part-2-Little-Nudges-with-Big-Impact/ba-p/166463