How to create compelling incentives for wellness programs

http://www.fiercehealthpayer.com/story/how-create-compelling-incentives-wellness-programs/2014-09-03

85 percent of large U.S. employers currently offer a wellness program, but just 40 percent of employees who know about the program actually participate in it, FierceHealthPayer previously reported.

Lackluster incentives are the biggest factor causing poor engagement in wellness programs. For example, cash isn’t effective because there simply isn’t enough money available to be meaningful. Plus, it doesn’t (now) provide social support and has no long-lasting effect after it’s used…”

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