Monthly Archives: February 2015

You Pay Even When You Don’t Think You Do

“In fact, one could argue that CEOs and CFOs of corporations are failing in their fiduciary responsibility recognizing their second or third largest cost (health benefits) in their supply chain is essentially uncontrolled. Imagine if one out of every two or three items a company purchased was a complete waste of money. That is what is happening today.” –


For Real, What Does It Look Like When A Community Is Actually Healthy?

“What does it look like when a community is healthy? There’s more to it than eating fruits and vegetables and exercising.

Community health is measured in high school graduation rates, economic stability, physical activity, access to health care, and the prevention of injuries, among others.

Watch for programming on KRCB-PBS television that focuses on these different aspects of individual and community health. In addition to the regular programming on KRCB, you will begin to see more locally-produced relevant programming and web content designed to impact the health and well-being of all San Francisco Bay Area residents. Beyond programming content, KRCB will work with local individuals, organizations and government agencies to track and broadcast our community successes.” –

To Age Well, Walk!

“…cost-benefit analysis.

The exercise intervention cost about $1,800 per participant per year…including reimbursement for travel to the research centers. But that figure is considerably less than the cost of full-time nursing care after someone becomes physically disabled…hope that the study prompts Medicare to begin covering the costs of group exercise programs for older people.

…the LIFE study is not meant to prompt elderly people to begin solo, unsupervised exercise. Medical supervision is important…Talk with your doctor and try to find an exercise group…adding The social aspect is important.” –

Pact Is First Health App To Become An Insurance Plan

“(Pact Health is T)he first health app to use individuals health data to lower their health costs…punishments are way more effective than rewards. ‘What gets you to do the very difficult thing of getting your butt off the couch and into the gym isn’t the couple of bucks you’ll earn.’ It’s the couple of bucks you’ll lose. ‘A loss is three times more motivating than a gain.’ Punishing insurance members for unhealthy metrics is nothing new. Safeway, the grocery chain, has famously kept a lid on its health care costs by taking away premium discounts from staff who don’t do well on regular biometric scans. But ‘that’s a very crude way of using negative incentives.’ There is, in other words, a subtle art to effectively punishing people. Pact has learned you have to give people a chance to redeem themselves. Once its users lose $5 for not fulfilling a workout, they have two weeks to recover that money back along with any extra rewards. ‘That prevents them from leaving the program,’ which is surely what any business would hope for.” –

Culture Change and “The Experience” Count! Video “With” Beyond – “Stanley Kubrick showed us ‘2001‘ (in 1968). The first 90 seconds are without dialogue and solid black. It’s hard to imagine that working as the intro to a YouTube video today.

Instead, our finger is on the mouse trigger, ready to leave in a moment. Not only that, but instead of leaning forward, we’ve got our shields set to level 7, wary of what’s to come. As the video begins, a series of questions arise…

Everyone can publish video now, and in many ways, almost everyone is publishing video now. A video won’t work because everyone watches it. It will work because the right people do, for the right reason. The occasional video viral hit has blinded us to the power of long-tail video to build the culture and change minds.

Everything that’s watched has always been watched through the worldview of the watcher. And video (and before that, movies and TV) has driven the culture. That culture-driving ability now belongs to anyone who can make a video that the right people choose to watch.”