The Beginnings Of Healthcare Price Transparency — Finally!

Guroo, to help consumers find national, state, and local pricing information for common health conditions and services. The data is collected from 40 million anonymized members of four health insurers: Aetna, Assurant Health, Humana, and UnitedHealthcare…

With rising prices and more consumers enrolled in high-deductible health plans, consumers are eager to get the best value out of every dollar they spend on health care.

Consumers can use Guroo to view estimated costs of treatment options for various conditions, like childbirth, knee pain, and asthma. The estimates available are based on how much insurers and providers have paid providers for these services in the past. Users will be able to compare these health services in different geographic areas to find where they are most affordable.” –


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