“(S)tartups are frequently competing against a consumer who is not interested in doing anything different to manage their health.
That’s why a direct to consumer approach may not be the best idea for entrepreneurs…
one panelist said, ‘We’re all waiting for the killer app. We have not yet seen the Facebook or Google of healthcare yet.’
Really? That’s not something I tend to hear from seniors (as just one example/s) — if only there were an elusive killer app…”