“‘Successful innovators don’t ask customers and clients to do something different; they ask them to become someone different’….the breakthrough, once remarkable…becomes taken for granted. Tom Stoppard wrote eloquently about a unicorn of this sort in his play Rosencrantz and Guildenstern Are Dead:
‘A man breaking his journey between one place and another at a third place of no name, character, population or significance, sees a unicorn cross his path and disappear. That in itself is startling, but there are precedents for mystical encounters of various kinds, or to be less extreme, a choice of persuasions to put it down to fancy; until…a second man (says), ‘I must be dreaming, I thought I saw a unicorn.’ At which point, a dimension is added that makes the experience as alarming as it will ever be. A third witness, you understand, adds no further dimension but only spreads it thinner, and a fourth thinner still, and the more witnesses there are the thinner it gets and the more reasonable it becomes until it is as thin as reality, the name we give to the common experience…’Look, look!’ recites the crowd. ‘A horse with an arrow in its forehead! It must have been mistaken for a deer.’
The world today is full of ‘wonders’…but are already well on their way to being the stuff of daily life…
Google Glass (or ‘similar’?) will be back, when Google learns to focus on community health workers, not fashion models!” –
Emmett Pickett Wellness Ownership 